This was a shoot for a new Client, they wanted to convey the sense of freedom associated with new software that meant large volumes of ring binders could be a thing of the past as it was all accessible on the iPad. The ideas was a simple one, to convey this visually in still life format as well as a shot with a “model” posing with it (model1b). The light for this was relatively straight forward, a soft light at the front and a couple of heads to clean up the background to free up shadows. The still life (Image1a), was just a little flash to clean up the front and a soft light at the back to balance the light from the front and back. The screen was included in the background so the client could drop in a screen shot onto the iPad as well as the TV to convey the usability of the product.