Fitbit and Kaizo PR Shoot

Last week i was asked to shoot some stills to promote Fitbit (a nifty bit of kit that allows you to track your steps, calories lost and general activity). The shoot was based on the concept of making the most of your lunch break during work and getting out and being active. We thought we would make it fun so got 6 actors in and dressed them in a mix of suits and luminous sports gear and then hit the streets of London to get some shots…

I kept my kit quite basic for this. I used my usual collection of lenses (12-24mm 70-200L lens and my trusted 24-105L lens) Prophoto 7b pack and head and some shoot through brollies so we could use fill in flash and get generally a cleaner light if required, 5d mark2, pocket wizards. Attached are some of the images

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