SAB Miller are one of the worlds biggest breweries and make some damn tasty lager too… I was asked by them to go out and take informal group portraits of certain divisions of their brewery around the world. This normally wouldn’t be such a logistical problem here in England, but the shoot was in Switzerland and once you are out there you better be sure you have all the relevant kit as the photographic community is not that vast out at Lake Luzern should something go wrong…. thankfully, it didn’t.
I wanted to get away from the staged and rather wooden group shots that can be done too often and make them more personable, friendly and relaxed, no mean feat when you are shooting people who are not used to being in front of the camera. The shoot was in a very nice bar in a very posh hotel and I wanted to portray a sense of enjoyment in the images, basically, give them a beer (one of their own brands of course, Peroni) and let them chat and have fun and interact with each other. The front light was a high diffused flash to give a nice even spread and then balancing that with the ambient bar lighting yet maintaining a quick enough shutter speed as not to get any movement…a few phrases that were used on the shoot were, “if you are going to laugh, can you laugh slower please and more towards the camera…”.